In a world where phones are practically an extension of ourselves, Apple and ISSEY MIYAKE just gave us a new way to wear them. Enter the iPhone Pocket — a striking fusion of art, technology, fashion, and functionality in a minimalist design that lets you literally wear your iPhone.
iPhone Pocket Introduction:
Unveiled on Tuesday, the iPhone Pocket is the result of a bold collaboration between Apple and Japanese fashion house ISSEY MIYAKE. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to effortlessly fit any iPhone — and a few other small essentials. Think of it as a pocket you didn’t know you were missing.
Crafted in Japan, the iPhone Pocket — born from the idea of creating an additional pocket — draws inspiration from ISSEY MIYAKE’s signature pleated textures and minimalist design language. Its ribbed, open-knit structure stretches gracefully to reveal what’s inside, offering a subtle peek at your iPhone’s screen or your AirPods. The result is both functional and fashionable — that feels both futuristic and familiar.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” said Yoshiyuki Miyamae, Design Director at MIYAKE DESIGN STUDIO.
“iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”
Apple’s Molly Anderson, Vice President of Industrial Design, echoed that sentiment: “Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight. The iPhone Pocket embodies those ideas — it’s a clever, beautiful way to carry your iPhone, AirPods, and favorite everyday items.”
Versatile by design, the iPhone Pocket can be styled however you like — in hand, tied onto bags, or worn as a part of your outfit. With a lively mix of hues, the short-strap design comes in eight vibrant shades, and the long-strap version is available in three timeless tones — each crafted to complement any iPhone style.
iPhone Pocket Availability & Price:
The iPhone Pocket is a special-edition release. The short-strap design comes in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long-strap style is available in sapphire, cinnamon, and black. Prices start at $149.95 (U.S.) for the short strap and $229.95 (U.S.) for the long strap.
The iPhone Pocket will be available starting Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. For those who love thoughtful design, the iPhone Pocket arrives just in time for the holidays — a perfect mix of style, innovation, and everyday joy.
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